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How the Co-Founder of Everyone’s Favorite Fitness App Stays Happy, Healthy, and Well-Accessorized

6 Things you should know about Ashley Mills, the co-founder of obé fitness.

By Caitlin Abber


Ashley Mills is on a mission to make working out easier and more accessible for everyone, whether by having a living room dance party or a five-minute yoga session in-between Zoom calls. Over the last year, obé, the online wellness company she co-founded with her business partner, Mark Mullett, has been able to do just that by increasing their offerings to include family fitness classes and virtual workout parties for groups of friends. To say that she’s busier than ever is an understatement: in addition to running the business, she has also been taking care of two kids from home during the pandemic, which is why it is so important for her to find just a few minutes every day to do something that makes her feel good.  

Below, 6 things you should know about Ashley, including her philosophy on motherhood, her favorite thing about obé, and the not-so-workout-friendly jewelry she wears to feel most like herself. 

She spent the last year at home with two kids while growing the business.

Having two kids at home, one of whom is a baby, has been extremely challenging. My husband and I are both running companies, so at the start of the pandemic it sometimes felt impossible. But as we round out a year since Covid began, and my older son is going back to school full-time, I’m actually so grateful that we had so much time together as a family.

She knows how challenging it can be to find time for yourself.

It is so difficult for moms to take time for themselves. As a mother, as a mother, you have the responsibility of taking care of another person, so I have so many more things to do and think about than I did before motherhood. While working out is one of the best things you can do for yourself, it’s sometimes difficult to sacrifice time you could be spending with your children. I think it’s important to remind yourself that being a happy, rested, and fulfilled mother is actually good for your children. My best piece of advice is to take a bit of time every day to disconnect from technology, and do something for yourself like a walk around the block, a 5-minute meditation, or a phone call to your best friend.

She’s not afraid to pivot.

When Covid hit, we rolled out programming that would support our members and their families who were spending more time at home. This lineup included meditations, kids’ dance classes, and programming for seniors. Despite the fact that it was a difficult time, we were able to see one of our core missions fulfilled, and that was very exciting. As a business, we expanded our headquarters, which is where we film all of our content. We got very creative with in-app programming and partnerships, including launching a partnership with HBO Max at the height of the pandemic in New York City. We also rolled out “Workout Parties,” so that groups of friends could take a live fitness class together, virtually.

She takes care of her mental health through connection.

Despite living the past year in a pandemic, I have felt extremely connected to friends, family, colleagues, and obé members. Movement for me is very much tied to mental health, so finding consistency there and connecting with my community is what I do to stay healthy and happy.

But she also thinks a big cry can be helpful.

I love what I get to build everyday, but there are moments where it all feels very overwhelming. I don’t cry often, but there certainly have been a few moments where a cathartic cry is exactly what I needed, and I felt infinitely better after.

She’s a big fan of statement earrings (as are we!).

In a normal world, I wear jeans and a blazer to the office. I love statement earrings, and have continued wearing them while at home taking Zoom meetings.

Caitlin Abber

Written By

Caitlin Abber

Caitlin Abber is the Brand Editor at M.M. LaFleur, and an award-winning writer and content creator. Over the last decade she has held senior editorial positions at MTV, Women's Health, Public Radio International, and Bustle, and has bylines at InStyle and

See more of Caitlin's articles

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