Dressed to Perfection: Improving Our Designs, One Iteration at a Time
January 20, 2017 | Filed in: Your Closet
We’re not a company that rests on its laurels. That’s why we’re constantly upgrading our “evergreen” pieces—the tried-and-true designs typically sold (and worn) year-round. No matter how great a dress might be, we always believe there’s room for improvement, be it a new fabric or a tweak in the tailoring.
Evergreen styles are the backbone of your work wardrobe, and mastering their fit is our design team’s top priority. In pursuit of the most flattering silhouettes, our stylists report customer feedback from all channels: Bento Box return forms, appointments in our New York City showroom, one-on-one emails, pop-up events across the country, and social media. Whether it’s a comment about a tricky zipper or a request for additional buttons, all remarks get recorded and brought to our design and merchandising teams, who work to incorporate them into an item’s 2.0 version (or, eventually, a 7.0). From there, we update our patterns to serve you better. We don’t just listen to your feedback; we do something about it.
Our new Better Things collection features our most beloved styles, several of which have received fit enhancements (read on for details). Questions? Our stylist team is also always available to talk about different versions of garments—just email firstname.lastname@example.org.
The Sarah 7.0 dress: How could we make this MM classic even better? With machine washability, of course. The 7.0 version has the same stellar fit as its previous version, but is now cut from a fabric you don’t have to dry clean.
The Aditi 2.0 dress: This curve-hugging power piece now features a slightly lower—and more accommodating—dart at the bust.
The Akiko 3.0 dress: Before re-introducing this favorite from the MM archive, we lengthened the back zipper and added more room in the hips for optimal comfort.
The Alex 2.0 dress: You loved the Alex 1.0, except that its snug fit sometimes made it tricky to get on and off. We heard you loud and clear, and the 2.0 version features a lengthened zipper, lowered neckline, and extra leeway through the armholes and hips.
The Georgia 2.0 dress: The Georgia is still the definition of comfort, but now slightly more spacious in the arms and bust.
The Didion 3.0 top: To create a smoother silhouette, the 3.0 version is now fully lined.
The Deneuve 3.0 top: The beauty of the Deneuve lies in its elegant folds. For the 3.0 version, we adjusted the anchor point of the drape to sit just right.
The Dupont 2.0 pant: To prevent gaping, we finessed the pocket placement.
The Morandi 2.0 sweater: Our all-time favorite desk sweater needs no updates, aside from being easier to care for. Now in a machine-washable knit, the Morandi has truly outdone itself.