The M Dash

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The Samantha Stories: An Epic Tale by MM.LaFleur

April 26, 2016

Over the course of 2016, we threw traditional email marketing to the wind in favor of telling a serialized story, sent in weekly installments. Our protagonist: Samantha, our favorite woman of purpose.

Like many of us, Samantha is a multidimensional professional, navigating the sometimes unpredictable waters of her career. From mansplainers and lunch ruts to feeling inherently “unsuitable,” she’s a contrarian through and through. She also happens to be uncommonly chic.

These are the Samantha Stories.

Act I: The Unsuitable Collection

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Act II: The Contrarian Collection

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Act III: The 5 O’Clock Somewhere Collection

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Act IV: The Put Together Collection

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Act 5: The Comfort & Joy Collection

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Shop the MM.LaFleur collection here.


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by

Tory Hoen is a Brooklyn-based writer, editor, and brand strategist. She spent five years as the Creative Director of Brand at MM.LaFleur (where she founded The M Dash!) and has written for New York Magazine, Fortune, Bon Appétit, and Condé Nast Traveler. Read more of Tory's posts.


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