The M Dash

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Styling with Kizukai: What You Can Expect From Our New Styling Program

January 22, 2019 | Filed in: Humans of MM

It’s a new year and at MM HQ, we’re hitting the ground running. One of the most exciting new initiatives we’re launching in 2019 is our Kizukai Styling Program—a new way to work with the expert stylists at MM.LaFleur by providing customers with both elevated styling guidance and personalized service. Read on to learn more about how the program works and what it can do for you. 

At the M Dash, we talk to women every day who live all over the country and work across all industries. But there are a few things nearly all of them have in common: they need practical, professional clothing that serves their needs…and their most precious personal resource is time.

Whether they’re launching a self-funded new business like Luminary founder Cate Luzio, or practicing medicine while founding a start-up and raising two children like Dr. Carrie Stern, modern professional women have less time than ever to waste searching for workwear. In the words of one of our Women of the Week Jas Boothe, “There’s this magnificent fairytale called a work/life balance that does not exist.”

We’ve always been committed to helping our customers take the work out of dressing for work, and our Kizukai Styling Program is our latest tool for working women to build a professional wardrobe with ease. The program is designed to provide our top customers with elevated styling and personalized service that is customized for each individual. It takes its name from one of MM.LaFleur’s founding values, kizukai, a Japanese word that roughly translates to “empathy in action.” Kizukai is about noticing what someone’s needs are in the moment, and then working to meet them. And for our stylists, it’s about working closely with customers to find the pieces that will make them look and feel their best. 

Here’s how it will work:

Styling:

The Kizukai Program Styling Team will work with you one on one to set both short- and long-term goals for your work wardrobe (from “I need an interview outfit” to “I’m re-entering the workforce and need to build a Disney villain-esque wardrobe from scratch”), and then help you meet them. They’ll be on hand to offer guidance on everything from capsule wardrobes, to building a great suit, to figuring out what’s missing in your wardrobe and then filling in the gaps. No question is too big or small (why yes, we do have an opinion on which belt you ought to wear with your Etsuko). 

Think of the Kizukai Program Styling Team as your guide through the wilderness of professional dressing. Wherever you are on the styling spectrum—independent and preferring to shop for yourself, or totally comfortable outsourcing your wardrobe building to an expert, we will be there to coach you through it all. 

Service:

We built this program with the understanding that everyone has different schedules and demands on their personal time. So we’ll work with you in whatever way is most convenient for your lifestyle. Want hands-on styling help and frequent chats? We’re all over it! Prefer quarterly check-ins and being left alone for the most part in between? Our office over-indexes on introverts, so we get that too. Whether you’re a style savant who just doesn’t have time to shop, or a fashion novice looking to build your first professional capsule wardrobe, outsourcing your closet curation to the Kizukai Program Styling Team will make your life easier—and get your wardrobe exactly where you want it to be.

We’re so excited to work together with you to create a professional wardrobe that looks good and makes you feel great. Please don’t be shy—we’re waiting to hear from you! Email your stylist at styling@mmlafleur.com 


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Questions about styling or sizing? Chat with one of our stylists.