With the start of 2020, I began planning for the year ahead by reflecting on what I love so much about M.M. The answer didn’t take long for me to come up with: our commitment to our customers, not just as customers, but as real, human, multifaceted people. You’re Pulitzer Prize-winning authors who love taking long walks and activist-doctor-business owners who meditate. What I have always loved about M.M. is that we speak (and I mean that both in the literal sense and the figurative sense) to the many facets of such a wildly diverse, interesting community of women.
This isn’t a new concept for us—we’ve always been obsessive about our focus on you. But I do think—scratch that, know—that our customer base, as well as our world, has changed monumentally since we were founded in 2013. Back then, our collection was focused mostly on business casual pieces, and a majority of the women who shopped with us worked in an office. The top three professions of our customers were lawyers, bankers, and doctors—in that order.
Since then, many of you have reached out to let us know that your work situations have evolved. You’re working more flexibly: from coffee shops or hotel rooms as much as from offices and conference rooms. You’re not always dressing in business casual clothing: you’re likely to roll up to work in sneakers and T-shirts on Fridays, while still wanting to look sharp and put-together. Or maybe your workplace hasn’t evolved, but our reach has. You somehow found us along the way, but you’re not a lawyer; you’re a web developer, an architect, a freelance writer.
Throughout the years, we’ve evolved too. We’ve integrated more power casual pieces into our product range, so you can feel as comfortable in a boardroom as you can at brunch. For those in more formal offices than we originally accommodated, we’ve added more suiting options to our repertoire.